Angel Soft
Grey NYC brought me on as a Creative Director - Writer to develop a new campaign set in an animated world for Angel Soft Toilet Paper — the brand’s first entry into animation and a re-imagination of their signature character, Angel.
Along with amazing art director Chris Corum and the great Creative Director Sam Isenstein — we created a whole cast of angels working at her company up in the clouds, Angel Soft, Inc. Here’s the first in a series of TV spots.
Characters
We had fun developing the characters who make up the staff of “Angel Soft, Inc.”
Social
We asked ourselves, what would banner ads look like if Angel wrote them herself? Somehow, Angel Soft let us roll with the idea.
We launched our campaign with a series of social teasers.
Coming Soon
Here’s a still from our second TV spot — coming later in 2023!
